Project portfolio
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Project portfolio ) (
A selection of work
Heel Holland Zoekt
Project
National public campaign to celebrate 75 years of Dutch television by engaging the public in preserving national television heritage.
Role
Led the end-to-end project, coordinating strategy, planning, budget, marketing, events and stakeholders.
Highlights
60M+ impressions.
500+ artefacts submitted.
150+ unique acquisitions.
National media coverage.
Public exhibition.
Warner Music Group
Project
Led the Dutch marketing campaigns for an international and local artist roster, such as: Dua Lipa, Ed Sheeran, Michael Bublé, Lizzo, David Guetta, HAEVN, Nick & Simon.
Role
Responsible for the end-to-end delivery of artist campaigns, coordinating international stakeholders, agencies, creative teams and local partners from strategy and planning to execution.
Highlights
Campaigns and fan activations generating a minimum of 1M+ reach in The Netherlands:
Major Lazer × StukTV × Lowlands fan activation.
Ed Sheeran scavenger hunt.
Birdy guerrilla piano performance at Amsterdam Central Station.
Short documentary on Dua Lipa's early success in the Netherlands.
Various
Projects
Support artists, creators, athletes, and companies in strengthening their brand, expanding their audience and creating sustainable growth.
My Role
Developed bespoke strategies and coordinated their execution, bringing together branding, content, partnerships and artist collaborations to help artists grow their presence in the Dutch market.
Highlights
Social media strategy for harp artist Remy van Kesteren.
Social media strategy for first female worldwide MMA champion Marloes Coenen.
Campaign strategy for Sony Music's artist brand partnerships (commisioned by must c agency).
Content strategy for classical orchestra Holland Baroque.
Content strategy for streaming service Qisum.
Project management for pop star Simon Keizer.
Positioning strategy for Belgian indie-pop band Bazart.